Improve Revenue. Reduce Marketing Waste.
Strengthen the marketing decisions shaping your business results.
The Human Factor Marketing Summit
What you'll leave with
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Clearer insight into what actually influences customer decisions
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More confidence evaluating marketing investments
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Practical ways to reduce wasted effort and cost
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A more focused direction connecting activity to revenue
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A professional goals & strategy plan unique to your business
Visit Frequently Asked Questions.
London, Ontario
May 13 & 14, 2026
Attendance intentionally limited to maintain a practical working environment.
The Human Factor Marketing Summit is a two-day working session for sales, marketers, entrepreneurs and business owners who want clearer marketing decisions, more focused strategy, and stronger results from their marketing investments.
Many businesses spend significant time and money on marketing without clear evidence of what is actually influencing customer decisions.
This summit explores the human factors that shape those decisions — and what that means for marketing effectiveness and revenue.
Over two focused days, you won’t just learn new ideas.
The Problem
Effort doesn't always translate into revenue.
Today’s businesses face an overwhelming number of marketing options and sales channels.
Platforms.
Tools.
Tactics.
Advice.
Yet many business owners still experience:
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Inconsistent results
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Uncertainty about which activities actually influence customers
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Decisions that feel reactive rather than strategic
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Significant investment with unclear return
The challenge is rarely a lack of effort.
Often it's a lack of clarity about how customers actually make decisions.
What This Summit Explores
Understanding the human side of purchasing decisions
Customers do not evaluate businesses the way most strategies assume.
Their decisions are influenced by context, perception, cognitive shortcuts, and subtle signals that shape how choices feel in the moment.
When sales & marketing ignores these human factors, even well-intended strategies can produce disappointing results.
The Human Factor Marketing Summit explores these dynamics and what they mean for real-world decisions.
Participants will examine how behavioural insights can help businesses:
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Make more confident sales & marketing decisions
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Reduce wasted effort and cost
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Focus their sales & marketing more effectively
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Strengthen the connection between marketing activity and revenue
What Participants Will Gain
Practical clarity for marketing decisions
At the Summit, you will:
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Rediscover your business as customers see it
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See how your own style may be holding your marketing back
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Understand the biases customers bring to every decision
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Learn what actually makes marketing work
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Recognize customer decision styles through language and behavior patterns
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Stop guessing and gain confidence in your marketing decisions
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Build a plan you can put to work immediately
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Take home a 90-day activation roadmap to keep business on track
The goal is not simply new information. It's greater clarity about the decisions that shape marketing performance and revenue outcomes.
Who Is This Summit For?
This summit is designed for:
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Entrepreneurs
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Small-business owners
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Sales leaders
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Leaders responsible for revenue-driving decisions
It is particularly valuable for those who want to:
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Strengthen effectiveness
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Reduce wasted spend
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Develop a clearer strategic direction
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Better understand how customers make decisions
What Makes This Event Different
Most marketing events focus on tactics and tools.
This summit focuses on how decisions are made — by both businesses and customers.
Instead of adding more activity, participants explore how to make stronger decisions.
The event is intentionally structured as a discussion-based working summit, not a lecture-style conference.
This format encourages reflection, conversation, and practical insight.
About the Host
Wendy Beth Moore
The Human Factor Marketing Summit is designed and led by Wendy Beth Moore, Revenue Growth Strategist and Founder of Customer Click, and author of muddled, meager & messy, Marketing masterclass for entrepreneurs & small business.
With more than four decades of experience across multiple industries and over 40 international awards for marketing innovation, effectiveness and creativity, Wendy Beth’s work focuses on strengthening the decisions that shape marketing and sales performance.
Wendy Beth leads the room with intellectual rigor, practical structure and real-time application.
Feedback from Wendy Beth's sessions:
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Funny, engaging and organized. Effective!
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Very informative & entertaining.
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Your great sense of humor made this a very enjoyable program. You really held my attention.
Registration
If your business is investing in sales & marketing but wants clearer decisions and stronger results, the Human Factor Marketing Summit offers an opportunity to step back and rethink how businesses influenc customer choice.
May 13 & 14, 2026
Stoneridge Inn & Conference Centre, London, Ontario, Canada
Standard Registration: $395 + HST
Reserve your spot now.
The Venue
Stoneridge Inn & Conference Centre, London, Ontario, Canada
The Human Factor Summit will be hosted at the Best Western Plus Stoneridge Inn & Conference Centre in London, Ontario, a welcoming and convenient destination for business owners travelling from near and far.
Nestled just off Highway 401 and easily accessible from surrounding communities in both Canada and the United States, the Stoneridge Inn offers a blend of comfort, convenience, and professional event facilities in a peaceful setting.
Attendees who choose to stay overnight will find newly updated guest rooms with plush bedding, free Wi-Fi, complimentary breakfast, and a range of amenities designed for relaxation after a full day of learning and planning. On-site dining is available at Pasto’s Grill, and the hotel staff are known for friendly, attentive service.
Whether you’re coming for clarity, connection, or both, the Stoneridge Inn offers a comfortable, distraction-free environment that supports deep thinking, meaningful conversation, and memorable experiences during the summit.
Frequently Asked Questions
Why is the summit priced at $395?
Most events like this are setting you up to spend more money on products and services after the event. At Human Factor Marketing Summit, there are no surprise costs, no upselling later.
This is structured, applied strategic work. Sales & marketing consults cost thousands of dollars. With this summit, you get personal attention and leave with a goals & strategy plan specific to your business, plus a 90-day activation roadmap to get you started.
Over two days, participants build a complete plan grounded in how customers actually evaluate decisions. Many business owners spend significantly more than $395 on platforms, advertising or tools without first clarifying the strategic foundation.
This summit addresses that foundation.
What does my registration include?
Registration includes:
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Two full days of structured, guided working sessions
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All summit materials and frameworks
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Step-by-step support to build a complete marketing plan
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Continental breakfast and lunch both days
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Complimentary on-site parking
There are no upsells or add-ons.
Is this appropriate for early-stage or smaller businesses?
Yes.
In fact, establishing disciplined decision structure early often prevents costly missteps later. The frameworks apply regardless of business size.
Is this appropriate if I already have sales or marketing experience?
Yes.
Experienced leaders often attend to refine decision discipline, identify blind spots and strengthen alignment between strategy and execution.
This is not introductory education. It's structured strategic work.
Do I need to prepare in advance?
No formal preparation is required.
You'll be guided through each stage of the process. A willingness to examine assumptions and engage fully in the work is sufficient.
Is the summit a lead-in to other services?
No.
The Human Factor Summit is designed as a complete, stand-alone working experience. The focus is on completing meaningful strategic work during the two days, not introducing additional programs.
On occasion, select participants may choose to continue deeper strategic work beyond the summit. Those engagements are limited and considered individually.
There is no structured upsell and no expectation of further commitment.
Can this be expensed as professional development?
Many attendees classify it as professional development or strategic planning. Please confirm with your accountant.
What if I’m unsure?
If you are questioning the direction, focus or return on your current marketing efforts, this summit was designed to address that uncertainty with structure.