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Why Marketing “Shortcuts” Often Cost More Than They Save
Most business owners are not trying to cut corners. They’re trying to move forward. They’re busy. They’re under pressure. They’re trying to make marketing work in the middle of everything else they manage. So, when someone offers a: Tactic that “works right now” Simple formula Quick win It’s understandable that it gets attention. Because it feels like relief. The Appeal of the Marketing Shortcut Marketing shortcuts solve an immediate problem. They reduce: Decision fatigue Unc
Wendy Moore
Mar 182 min read
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