The Windsor, Ontario Edition: Sept 23 & 24
The Human Factor Sales & Marketing Summit
Holiday Inn Express & Suites Windsor East - Lakeshore, 14 Amy Croft Drive, Lakeshore, Ontario
Tickets are limited to ensure a good working environment.
See your business through your customers' eyes.
Most business owners don't need another marketing tactic. They need a different perspective.
Every customer interaction, every marketing campaign, every sales conversation, and every business process is built on assumptions. Some are right. Others quietly create friction that slows growth, weakens customer confidence, and makes it harder for people to move forward.
The Human Factor Sales & Marketing Summit is designed to help you discover the difference.
Over two highly interactive days, you'll explore practical frameworks that reveal why customers hesitate, where businesses unintentionally create barriers, and how seemingly small changes can have a significant impact on customer confidence, marketing effectiveness, and business growth.
You won't leave with another notebook full of disconnected ideas. You'll leave with a clearer understanding of why your customers behave the way they do—and a different way of evaluating your own business because of it.
This Isn't a Typical Marketing Event
If you're looking for the latest social media trend, AI shortcut, or advertising tactic, this probably isn't the right event.
This Summit explores something much more fundamental.
You'll discover how customers evaluate decisions, how behavioural factors influence every purchase, and why organizations often struggle to see the obstacles standing between their customers and a confident decision.
When business owners, sales teams and marketers attend the Summit, they don't just rethink their marketing. They rethink how customers experience their business.
What You'll Experience
Throughout the Summit you'll work through practical frameworks developed over decades of consulting, research, observation, and real-world application.
These include:
Distillation
Clarify what your business truly does, the problem you solve, and the difference that makes customers choose you.
The Invisible Five™
Discover the hidden behavioural forces influencing every customer decision and learn how they shape marketing, sales, customer experience, and business growth.
E.A.T.
Explore why expertise, authority, and trust influence customer confidence long before a buying decision is made.
Nudge Map™
View your business from your customer's perspective, identify where momentum is lost, and uncover opportunities to create a smoother, more confident customer journey.
What Attendees Discover
The value of the Human Factor Sales & Marketing Summit isn't measured by the number of pages of notes you take.
It's measured by what you begin to see.
Business owners, sales teams and marketers regularly discover gaps in their customer experience that went unnoticed, assumptions they didn't realize they were making, and opportunities to strengthen customer confidence at every stage of the buying journey.
Many leave talking less about sales & marketing than they do about their customers. Because once you begin to understand why people hesitate, why they lose momentum, and what gives them confidence to move forward, it changes far more than your next marketing campaign.
It changes how you evaluate your business.
What Participants Had to Say
Here's how attendees described their experience after attending the Human Factor Sales & Marketing Summit:
"The Human Factor Marketing Summit was a great experience. The one-on-one attention was fantastic, and everything felt very personalized to our business and goals. What I appreciated most was that we were never talked down to or told what we should do. Instead, Wendy helped guide us to our own solutions and gave us the tools to build a clear action plan that made sense for us. We left feeling confident, motivated, and with practical next steps to move forward. Highly recommend!" Stephanie B.
"The summit helped me better understand that, for clients to implement strategies I'm proposing, their decision is NOT about the numbers, but the human element behind their decision. I'll need to change the way I present the details. The smaller group format allowed for real work and real conversations amongst the attendees. We had the time to document our own sales time line which identified gaps to implement right away." Rob M.
Who Should Attend?
The Summit is designed for business owners, entrepreneurs, executives, sales leaders, and marketing professionals who are prepared to challenge assumptions and look at their business from a different perspective.
Whether your organization sells business-to-consumer or business-to-business solutions, the principles explored throughout the Summit apply wherever people make decisions.
About the Host
Wendy Beth Moore
The Human Factor Sales & Marketing Summit is designed and led by Wendy Beth Moore, Revenue Growth Strategist and Founder of Customer Click, and author of muddled, meager & messy, Marketing masterclass for entrepreneurs & small business.
With more than four decades of experience across multiple industries and over 40 international awards for marketing innovation, effectiveness and creativity, Wendy Beth’s work focuses on strengthening the decisions that shape marketing and sales performance.
Wendy Beth leads the room with intellectual rigor, practical structure and real-time application.
Feedback from Wendy Beth's sessions:
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Funny, engaging and organized. Effective!
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Very informative & entertaining.
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Your great sense of humor made this a very enjoyable program. You really held my attention.
Registration
If your business is investing in sales & marketing but wants clearer decisions and stronger results, the Human Factor Marketing Summit offers an opportunity to step back and rethink how businesses influence customer choice.
September 23 & 24, 2026 - Windsor, Ontario, Canada - Holiday Inn Express & Suites Windsor East - Lakeshore, 14 Amy Croft Drive, Lakeshore, Ontario, N9K 0A1
Very limited tickets to ensure a good working environment.
Standard Registration: $395 + HST - includes both days' sessions and lunch both days
FOR A LIMITED TIME: 20% off standard registration for early bird tickets
Our hosts: Holiday Inn Express & Suites, Lakeshore/Windsor, ON
Award Winning Hotel located just off the 401 at exit 21 and close to everything. Windsor Essex or Leamington offers.
The hotel has graciously offer a 10% discount on guest room to attendees who book prior to August 22, 2026. Use the button below to book your guest room and get your 10% off.
Frequently Asked Questions
Why is the summit priced at $395?
The Human Factor Sales & Marketing Summit isn't designed to overwhelm you with information or sell additional products and services afterward. It's designed to change how you understand your customers and how you evaluate your business.
Over two days, you'll work through practical frameworks, apply them directly to your own business, and participate in discussions that challenge assumptions many organizations never stop to question.
Most business owners invest thousands of dollars each year in marketing, advertising, technology, and sales initiatives. The Summit focuses on strengthening the thinking that guides those investments so future decisions are made with greater confidence and clarity.
For many participants, the value isn't found in a single idea. It's found in seeing their business differently when they leave than when they arrived.
Is two days away from my business really worth it?
For many business owners, time is a more significant investment than the registration fee. That's exactly why the Summit isn't designed to simply share information. It's designed to change how you evaluate your business.
The conversations you have, the assumptions you challenge, and the discoveries you make over two days can influence decisions long after the event has ended. Many business owners spend years refining tactics without ever stepping back to examine the thinking guiding those tactics.
Sometimes the most valuable thing you can do for your business is take two days to look at it from a completely different perspective.
Is this just another marketing conference?
No.
If you're looking for the latest social media trends, AI shortcuts, or advertising tactics, this probably isn't the right event.
The Human Factor Sales & Marketing Summit takes a different approach. It explores why customers make the decisions they do, where businesses unintentionally create barriers, and how understanding those influences leads to stronger marketing, customer experiences, sales conversations, and business growth.
What does my registration include?
Registration includes:
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Two full days of structured, guided working sessions
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All summit materials and frameworks
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Step-by-step support to build a complete activation plan
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Complimentary on-site parking
Lunch and refreshments are included on both days, giving you the opportunity to continue conversations and network with other business owners and professionals throughout the event.
There are no upsells or add-ons.
Is this appropriate for early-stage or smaller businesses?
Yes.
In fact, establishing disciplined decision structure early often prevents costly missteps later. The frameworks apply regardless of business size.
I already have sales or marketing experience. Will I still benefit?
Absolutely. The Summit isn't about how much sales & marketing you know. It's about seeing your business from a perspective that most organizations never explore. Experienced attendees often leave with a clearer understanding of their customers, fresh insights into their business, and opportunities they hadn't previously considered.
Will I leave with practical ideas I can use?
Yes.
The Summit combines practical frameworks with interactive discussions and activities designed around your own business. Most participants leave with ideas they can begin implementing immediately, along with a different way of evaluating customer interactions and business decisions long after the event has ended.
Is the summit a lead-in to other services?
No.
The Human Factor Sales & Marketing Summit is designed as a complete, stand-alone working experience. The focus is on completing meaningful strategic work during the two days, not introducing additional programs.
On occasion, select participants may choose to continue deeper strategic work beyond the summit. Those engagements are limited and considered individually.
There is no structured upsell and no expectation of further commitment.
Do I need to work in a particular industry?
No. The principles explored throughout the Summit apply wherever people make decisions.
Previous participants have come from a wide range of industries, including professional services, healthcare, manufacturing, retail, not-for-profit organizations, and business-to-business companies.
Is this relevant for both B2B and B2C organizations?
Yes. Whether your customers are consumers, businesses, patients, or clients, they're still people making decisions.
The frameworks you'll learn apply across industries and buying environments because they focus on how people evaluate choices rather than the products or services being sold.
What if my business isn't struggling?
That's often when the Summit creates the greatest value.
The goal isn't simply to solve problems. It's to uncover opportunities, strengthen customer confidence, and identify ways to improve the experience you create for the people you serve.
Many participants leave having discovered opportunities they didn't realize existed before they attended.
Can this be expensed as professional development?
Many attendees classify it as professional development or strategic planning. Please confirm with your accountant.