muddled, meager & messy
Marketing masterclass for entrepreneurs & small business
15th Anniversary Edition, Revised & Updated

Marketing doesn’t fail because you’re bad at it.

It fails because it’s muddled, meager, and messy. And way too noisy.

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Small business marketing is full of noise, hype, shortcuts, and well-meaning mistakes. After 40 years in marketing communications—and 15 years since this book first appeared—Wendy Beth Moore has seen the same problems derail businesses again and again.

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In this fully updated 15th Anniversary Edition, muddled, meager & messy cuts through the confusion with clarity, honesty, and hard-won experience. There’s no guru-speak here. No “just go viral” nonsense. Just practical guidance on how marketing actually works when budgets are tight, decisions are emotional, and humans are anything but rational.

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You’ll learn how to:

• Spot the hidden “gremlins” sabotaging your marketing

• Stop making your business about you—and start making it about your customer

• Understand how people really make decisions (hint: it’s not logically)

• Use behavioural economics ethically to influence action

• Navigate digital, AI, and change without chasing every shiny object

• Build a brand that’s consistent, credible, and sustainable

 

Written in a candid, conversational style, muddled, meager & messy is equal parts reality check and practical playbook for entrepreneurs and small business owners who want marketing that actually works.

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Available May 13, 2026 in print, e-book and audiobook